Communication

Email Warming

Automated pre-meeting emails that reduce no-shows and keep prospects engaged.

1What is warming?

Warming sends a sequence of pre-meeting emails to prospects after they book. These emails help keep the prospect engaged and reduce no-shows by providing useful context before the meeting. MeetMatch automatically sends warming emails on a schedule. When a prospect books, the system queues up a series of timed emails (e.g. booking confirmation immediately, a pre-meeting email a day before, and a reminder a few hours before the call). These run in the background with no manual action needed from your team.

2Automated email templates

MeetMatch includes pre-built email templates for each stage of the booking lifecycle:
  • Booking confirmation - Sent immediately after a prospect books, confirming the meeting details and join link.
  • Pre-meeting email - Sent 24 hours before the meeting with a friendly reminder and any prep info.
  • Reminder - Sent 1-2 hours before the call to minimize no-shows.
  • SMS reminder - A short text message reminder sent before the meeting (when the prospect provided a phone number).
Templates are tailored per event type so prospects receive relevant, specific messaging rather than generic reminders.

3Managing warming sequences

Go to Warming to view and manage your sequences. Each sequence consists of timed emails sent at intervals before the meeting (e.g. 3 days before, 1 day before, 2 hours before). You can customize the timing and content for each event type.

4Variants and testing

Create multiple email variants to test which messaging resonates best. MeetMatch tracks open and click rates so you can see which variants drive the most engagement.

5How warming reduces no-shows

Prospects who receive warming emails are significantly more likely to show up for their scheduled meeting. The combination of a confirmation email, a pre-meeting touchpoint, and a last-minute reminder keeps your meeting top of mind. MeetMatch also sends SMS reminders when a phone number is on file, adding another layer of reliability.